As Design Director for Thesis agency (formerly eRoi), I picked up the project shortly after the logo had been designed. Everything brand related from that point on was either directed or designed by me. I specifically directed implementation of Bay Equity Mortgage’s rebrand and interactive mortgage experience. This included brand guide, typography, color pallet, photo style guide, illustration/iconography, visual language and art directed key photo shoots.

We used cinemagraphs in key touch points to immerse potential customers and agents in the moments that make a house a home. I really enjoyed bringing this brand to life. The design was very open and accessible, which made this project, the perfect transformation moment for a few young designers on my team. A graphic designer told me they might throw up if asked to speak in a meeting. By the end of the project they were art directing and presenting the majority of the time. That's the good stuff. Not just the work, but the work that goes into making it.