Agency: Kamp Grizzly
Creative Director: Haven Anderson
Art Direction, Design, Identity, Branding, UX
What will the future look like?
Revelar is the world’s first device that uses breath to detect and measure free radical damage. Each test delivers a score to help patients and practitioners determine a course of action to lower their risk of free radical damage and live longer, healthier lives.
At first Revelar sounds like science fiction but it isn't. I had the opportunity to define/direct core design intent, engage with scientists to create a measurement system to communicate test results, and unravel/rethink a complex portal structure with medical/legal needs and implications for a better experience.
Agency: Liquid
Creative Director: Kylie Emers
Identity, Branding & Publication Design
I was brought on to infuse dynamism to the layout of the Rejuvenation catalog and enhance the retail experience. You could feel the excitement building in the employees with every new project. The brand had a new confidence. After a year and a half, Rejuvenation was purchased by Williams-Sonoma, concluding my involvement on a high note.
Studio: the Felt Hat
Creative Directors: Nicole Misiti, Don Rood & Paul Mort
ADIDAS NEMEZIZ SEEDING KIT
Concept and design for the adidas Nemeziz Football seeding kit. Footwear contained within a simple clear tube with impactful design helped this kit break through the steady stream of influencer seeding kits.
Client: adidas Football
Agency: Roundhouse (Ladd Arundel, Michael Brooks, Stephanie Diede, Alan Foster, Paul Glazier, Mitch Morse)
Creative Director: Mitch Morse
Identity, UX, Collateral, Design
This logo for Western Arts Alliance is simply paper shaped to set a stage for light and shadow to preform. This minimal brand concept was extremely difficult to print. The die needed to be made and remade and remade until it was right. The rest of the stationary set was no less rigorous. Translating the tactile experience into language, print and digital applications grew from the same ideas of light and shadow.
Studio: the Felt Hat
Creative Directors: Nicole Misiti & Don Rood
Defined Visual Style and UX narrative for Portal Experience.
Creative Direction, Identity, Environmental Design, Lifestyle
Crossbar is a vintage-hockey themed restaurant and bar in the heart of downtown Anchorage, Alaska. Co-founder, Brock Lindow first described it to me this way, ”It’s a place where you’ll dress to the nines – take your lady out for dinner, then stick around to watch the Stanley Cup Finals."
Crossbar is a time machine. It reconnects with warm memories and dreams of future victories, while inviting you into the moment that’s happening right now. The plates are familiar but unexpected – curated but not stuffy. It’s a place that celebrates heritage and the love of hockey.
Initial discovery and thematic explorations drove the project, framed the needs and defined the language of the creative conversation. More so, the themes seemed to put themselves into archetypical buckets: Hero, Fight, Win, Team, Plan and Rink (Home).
In hockey, the crossbar is the top horizontal bar of the goal (the red metal frame that holds the net). It’s literally the line that separates victory from defeat. The Crossbar identity system centers around the same thin red line.
Art Direction, Photo Direction, UX , Icon System, Color System
A group of fine artists would use the Jive platform to collaborate. What they make would be used as the brand elements.
I was asked to conceive a set of constraints and brief for the artists, as well as a design framework that would ensure the success of the campaign no matter what they came up with. Working with talented designers, we realized our goal.
Agency: Liquid
Creative Director: Scott Donnell
Creative Direction & Design