Nike Canada HQ - Toronto Showroom
Client: Nike Workspace Design + Connectivity
Nike WHQ - Daybreak Building - Branded Employee Environment
Client: Nike Workspace Design + Connectivity
In 2015 Mark Parker tapped a small exec team to identify and coordinate the commissioning of artists for permanent installation at the new buildings coming online for Nike’s WHQ Campus Expansion. In support of the executive team, my role on "The Mark Parker Art Project" was to research, identify and build profiles for potential artists, as well as creating decks to aide in briefing and interviewing. Beyond that there was a thick interactive deck that compiled all of our findings for Mark Parker. The juggernaut of a deck was designed to be easily navigated for quick hits, deep dives or moving on.
This was one of those unique projects that exists in a category all of it’s own. As a designer and artist, I can’t overstate the impact that it had on my process and ability to envision the future in greater detail, and in new ways . We were having multiple, sometimes hours-long conversations with some of the most relevant contemporary artists today.
Therein, giving me access to their processes and how they would approach visualizing the Nike brand. I am only showing images that are publicly visible. There are many more coming as buildings come online and many that are only intended for rarified audiences/will probably never be shown publicly.
4 BUILDINGS / 13 LOCATIONS / 45 “FINALIST” ARTISTS (initially identified about 90)
DISCLAIMER: I, in no way shape or form, designed or produced the art in this post.
Experience / Brand Narration / Illustration
At the center of the all is Steve Prefontaine Hall, which has been Nike’s Museum, hosting a revolving exhibit series to educate and inspire visitors and employees since the early days. Pre Hall (as it is commonly called) and the rest of buildings of Nike’s Legacy Campus are named after legends of sport who are foundational to the Nike story. A series of museum cases presides in the lobbies of these buildings, which up until now directed people to whatever attraction was on display at Pre Hall. A decision was made to create a permanent installation that would celebrate the athlete of which the building was named and elevate the space.
This was my commission. Create a story and visual language that captivated the viewer. It needed to be artful and timeless enough to justify it’s place, while offering education or delight or inspiration to someone just discovering an athlete’s greatness and diehard fans alike.
Art Direction, Environmental Design
I lead a design team exploring new and unexpected ways to elevate the day-to-day experience in the interior common spaces inside of Nike's brand vernacular.
AGENCY/STUDIO: Liquid Agency