ICON
Icons are functional assets that guide the eye and call us to action. Within a brand, they support a larger design hierarchy and vision.
One color, multicolor, or full color? Where are they going to live? How does their design style activate their environment, and how will they be interacted with? How do they reinforce the brand or overarching theme, again? Small, medium, or large—how about all of the above? How do these standup next to the logo - brand font - photo style?
It's all about starting simple and asking questions that help us refine forward.
For larger applications, I have offered a more illustrative version in which the color and detail of the elements expand to enrich the story (like an illustration). For small applications, I've designed icons in scale sets that include a range of executions as small as 8 x 8 pixels. Technical challenges can always be met with problem-solving.
Lets get to it!
Icon Set System & Usage Guidelines / Jive Software
Icon System / Bay Equity Home Loans
Business Unit Icon System / Erickson Aviation
