Art Direction, Photo Direction, UX , Icon System, Color System
A group of fine artists would use the Jive platform to collaborate. What they make would be used as the brand elements.
I was asked to conceive a set of constraints and brief for the artists, as well as a design framework that would ensure the success of the campaign no matter what they came up with. Working with talented designers, we realized our goal.
Agency: Liquid
Creative Director: Scott Donnell