Identity, UX, Collateral, Design
This logo for Western Arts Alliance is simply paper shaped to set a stage for light and shadow to preform. This minimal brand concept was extremely difficult to print. The die needed to be made and remade and remade until it was right. The rest of the stationary set was no less rigorous. Translating the tactile experience into language, print and digital applications grew from the same ideas of light and shadow.
Studio: the Felt Hat
Creative Directors: Nicole Misiti & Don Rood